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The majestic golden doors to your business swing open and light spills out; a flock of graceful doves fly out, a gong sounds in the distance and there you stand, ready to greet your client as they ascend the marble stairs to receive the gift of your unparalleled service.

Except the client isn’t there, because they Googled you beforehand and your website is rubbish, so they decided to go somewhere else.

Truly, it’s time to refresh things. When it comes to your website, keep in mind that it’s today’s front door to your business, since more than half of people in urban areas today check your business out online before deciding to give you a try (Yes, that’s a true figure: from Google’s magical analytics department, no less).

Re-building your website isn’t the disaster that so many of you think it is. We’ve had a lot of questions from our clients lately that we hope to answer here – the process of re-building your website is easy and seamless when you have the right people doing it.

Firstly, it’s important to remember that websites become outdated within two to three years. That’s how fast the internet is evolving: new functionalities become available, design trends change, users’ demands shift and effective marketing principles fall in line with those demands. So, if your website hasn’t been overhauled since 2014, no amount of graceful doves or sounding gongs will help you. Yes, we know you think your website is still great, but in reality, it probably isn’t anymore. Here are a few steps to lay out the process for you to calm your nerves.

  1. Evaluate your website. Your clients might be yawning a little at the same tired website that has been around since the start of Obama’s second term. We know it’s not easy, but look at it from an outsider’s perspective – what helps is to look at your competitors’ sites, too. If they’re also rubbish, take the chance to get even further ahead. If they’re better than yours, panic a little.


  1. Ask an expert. There are many great web developers out there, and even better, there are branding agencies that can look at the web functionality, design, content, SEO value and social media value of your site. It all works together, and having everyone you need in one room to explain it all will really help.


  1. Consider your options. Once you’ve got the right advice, if your business relies on its online presence, fix it up. A new website can be expensive, but we’ve often found that the revenue uptick pays for the website within a couple of months. Remember that good marketing pays for itself. If you decide to redo your site, see steps four and five.


  1. Co-operate with the team building your new website. Guesswork isn’t part of the construction process: we’re going to need a lot of information from you to be able to deliver something that’s going to leave marks in your competition’s underwear. Trust us, this isn’t our first rodeo.


  1. Sit back while the new website goes up and remember that the change is instant: once a new site is uploaded to the hosting server and the switch is done, one moment your old site will be there, the next moment it’ll be the unicorn-taming pleasure palace you always envisioned. There’s no down-time between the two, no “site under construction” notice or anything like that. You just leave it to us, and if we’ve got all the information we need from you, we’ll handle it.


It’s not that difficult. Make 2017 worth your while as far as revitalising your online presence is concerned. It’ll be worth the investment: attaching your bed-wettingly-good new site to your Google Business listing (which Vivant can also do for you, by the way) will make a world of difference to the way the outside world sees you.

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