The majestic golden doors to your business swing open and light spills out; a flock of graceful doves fly out, a gong sounds in the distance and there you stand, ready to greet your client as they ascend the marble stairs to receive the gift of your unparalleled service.
Except the client isn’t there, because they Googled you beforehand and your website is rubbish, so they decided to go somewhere else.
Truly, it’s time to refresh things. When it comes to your website, keep in mind that it’s today’s front door to your business, since more than half of people in urban areas today check your business out online before deciding to give you a try (Yes, that’s a true figure: from Google’s magical analytics department, no less).
Re-building your website isn’t the disaster that so many of you think it is. We’ve had a lot of questions from our clients lately that we hope to answer here – the process of re-building your website is easy and seamless when you have the right people doing it.
Firstly, it’s important to remember that websites become outdated within two to three years. That’s how fast the internet is evolving: new functionalities become available, design trends change, users’ demands shift and effective marketing principles fall in line with those demands. So, if your website hasn’t been overhauled since 2014, no amount of graceful doves or sounding gongs will help you. Yes, we know you think your website is still great, but in reality, it probably isn’t anymore. Here are a few steps to lay out the process for you to calm your nerves.
It’s not that difficult. Make 2017 worth your while as far as revitalising your online presence is concerned. It’ll be worth the investment: attaching your bed-wettingly-good new site to your Google Business listing (which Vivant can also do for you, by the way) will make a world of difference to the way the outside world sees you.