Talking about your business like it’s a sparkling playground for the beautiful and bearded, where your clients majestically ride bears and cavort naked under waterfalls that are just the right temperature isn’t easy. The absence of saddled bears and jungle waterfalls might have something to do with it, or you just don’t really know how to talk about things in general. Either way.
You see, what your existing and potential clients read about you – both online and in printed material – will make or break their decision to give you a try. Granted, they might not encounter chiseled, bearded Italians and tanned, classical goddesses when they walk through the doors, but you can at least offer them something a little more than the standard “we offer the best service”. Sure, buddy so does everyone else.
It comes down to giving your clients what they need and what they want. It’s a fine balancing act – which we’ve talked about before – but the world of writing for business and marketing is a strange and terrifying combination of dramatically snow sledding through Siberia but at the same time wondering if the wolves pulling you forward are going to eat you the moment you pull over at the Ultra City.
We mentioned in a previous article that your website is the front door to your business these days, since (according to Google) around half of the people check you out online before deciding to choose you over your competitors. So it would probably come as no surprise then that most of the writing projects we do at Vivant are for website content. We die a little inside whenever a client says, “I already have my own content for my new website, just use it – no, I don’t need it edited!” Yes, you do. You really, REALLY do need it edited, or rewritten entirely. Here’s why:
There really are decent content writers and editors out there who have the knowledge and expertise to make your content shine in much the same way a marshmallow doesn’t. Pick up the phone, type out an email, send a noble announcer, whatever – just get in contact with a good branding agency that can help get you out there and make you irresistible.