Brand Strategy – What is your target?
Marketing, brands, design and development don’t work unless you have the right thinking, approach and insights to make them deliver in an impactful way – brand strategy drives everything that we do at Vivant Studios, based in Pretoria.
Finding out how your business or brand works, or where it needs to work better, is the starting point for us – It is the foundation of a solid brand strategy.
The essence of brand strategy is choosing what not to do. It is about saving money rather than making the wrong decisions and getting diverted rather that utilising the allocated budget to the right target market and insuring the best Return on Investment.
Differentiation is the key to your success