Diesel Supply Logistics with a vision to bring a new fresh brand into the South African fuel industry. Wanting to blend an American retro style with a slick and modern look. Bringing the vision to life!

We designed a brand identity and applied the same visual aesthetics across multiple design sectors, from fuel jerry cans to vintage model cars that would be displayed at the fuel stations.

The client was satisfied with the outcome and we look forward to seeing DSL come to life on the roads of South Africa.

DATE:December 14, 2015