Half day Training

R2497per person

excl VAT

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This is not your run-of-the-mill social media training. We are rebelling against the tyranny of boring workshops, and bringing fun interaction back into the mix! This workshop is not merely some speaker handing out theories; you will be PRACTICALLY applying what you're learning as we go.

The following will be covered:

Intro into social media & marketing

- Content Marketing

  • The importance of content marketing
  • How to create content for social media; copy, imagery etc
  • Creating an editorial calendar
  • How to get users to engage
  • Business blogging

- The various social media platforms

Facebook for Business

  • What Facebook is, how it works and latest trends on Facebook
  • The differences between profiles, pages, groups and events
  • Creating a Facebook page for your business
  • Understanding how profiles and pages link and work together
  • Creating powerful posts that engage your fans
  • Implementing best practices on your page
  • Drawing fans to your page
  • Building a plan for your Facebook marketing

LinkedIn for Networking & Business

  • Learn exactly how to create a powerful profile
  • Harness best practices in your profile to stand-out
  • Add and grow your LinkedIn connections
  • Increase your visibility on LinkedIn
  • Understand endorsements and recommendations
  • Create a business presence on LinkedIn

Google+ for Business & Local pages

  • Why Google Plus is a Must-Have Tool
  • Create a Basic Personal Profile
  • Create Your Google+ Business Page
  • Google Business Listing
  • Post on Google Plus the Easy Way

Google+ for Business & Local pages

  • Instagram Visual Marketing
  • What Makes Instagram the Fastest Growing Social Network and Why My Business Needs It
  • Create a Compelling Instagram Profile
  • Navigate Around Instagram
  • Take Photos in Instagram
  • Crop & Rotate My Photos
  • Apply Instagram Filters for Effects
  • What Size Should My Photos Be?
  • Search on Instagram
  • Motivate Followers to Action with a Compelling Post
  • Get Engagement on Instagram
  • Post a Link to Generate Follower Action
  • Post a Video for Follower Engagement
  • Easy Sharing with Other Social Networks
  • Manage My Instagram Account
  • Discover What’s Working for My Business on Instagram

- Managing your accounts via scheduling tools

- Dealing with engagement; comments, complaints, reviews etc. Analytics

- Social media monitoring & reporting

- Finalise a budget & resources

- Q & A Session

Included is:
• Mid-morning Tea/Coffee with snacks
• Social Media Start-up Kit: Training Manual

* This workshop is exclusively for those who take their business seriously. If you have joined our workshop, you will be able to use your training reference in order to get 2 FULL HOURS of Social Media & Consultancy guidance for ONLY R950 per month instead of the usual R1400!