1What social media should I be doing?
If we could cash out on this question, we’d be owning our own island by now. The fact is that no-one (not the biggest expert and influencer in the world) can answer that question for you without analyzing your business first. Your social media strategy should align with your business strategy. Like with any form of marketing, you should have clear goals for your social media that goes hand in hand with your business goals.
2How often should I update my website?
For most companies, their website is their business’s first impression. Think of your website as your business’s best sales rep. This is where potential customers and clients go for more information on your company, your products or services, it’s where they can easily contact you, make inquiries and make a purchase. You wouldn’t keep paying a sales rep a salary if they were stuck on old and outdated sales tactics that weren’t bringing in any conversions. That’s why you should always ensure that your website (and its content) is always on conversion high alert and optimized to bring in leads and sales.