Social Media Intro Course

09 Febuary

R2499 per personper person

excl VAT

Reserve your seat

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Intro into social media & marketing

  • Content Marketing
  • The importance of content marketing
  • How to create content for social media; copy, imagery etc.
  • Creating an editorial calendar
  • How to get users to engage
  • Business blogging

The various social media platforms
1.) Facebook for Business

  • What Facebook is, how it works and latest trends on Facebook
  • The differences between profiles, pages, groups and events
  • Creating a Facebook page for your business
  • Understanding how profiles and pages link and work together
  • Creating powerful posts that engage your fans
  • Implementing best practices on your page
  • Drawing fans to your page
  • Building a plan for your Facebook marketing

2.) LinkedIn for Networking & Business

  • Learn exactly how to create a powerful profile
  • Harness best practices in your profile to stand-out
  • Add and grow your LinkedIn connections
  • ncrease your visibility on LinkedIn
  • Understand endorsements and recommendations
  • Create a business presence on LinkedIn

3.) Google+ for Business & Local pages

  • Why Google Plus is a Must-Have Tool
  • Create a Basic Personal Profile
  • Create Your Google+ Business Page
  • Google Business Listing
  • Post on Google Plus the Easy Way

4.) Instagram Visual Marketing

  • What Makes Instagram the Fastest Growing Social Network and Why My Business Needs It
  • Create a Compelling Instagram Profile
  • Navigate Around Instagram
  • Take Photos in Instagram
  • Crop & Rotate My Photos
  • Apply Instagram Filters for Effects
  • What Size Should My Photos Be?
  • Search on Instagram
  • Motivate Followers to Action with a Compelling Post
  • Get Engagement on Instagram
  • Post a Link to Generate Follower Action
  • Post a Video for Follower Engagement
  • Easy Sharing with Other Social Networks
  • Manage My Instagram Account
  • Discover What's Working for My Business on Instagram

5.) Managing your accounts via scheduling tools

6.) Dealing with engagement; comments, complaints, reviews etc.

7.) Analytics

  • Social media monitoring & reporting
  • Finalise a budget & resources

8.) Q & A Session

Cost includes:
Arrival Coffee/Tea with Rusks & Muffins
Mid-morning Tea/Coffee with Sandwiches
* Lion cub interaction ('coz that's how we roar... we mean roll)
Social Media Marketing Start-up Kit:
- Training Manual
- Pen & Notepad
- A few added extras ;-)

* This workshop is exclusively for those who take their business seriously. If you have joined our workshop, you will be able to use your training reference in order to get 2 FULL HOURS of Social Media & Consultancy guidance for ONLY R950 EVERY month instead of the usual R1400!

*Please note that all bookings are viewed as a binding agreement. Cancellations should STRICTLY be made 48 hours beforehand. ANY cancellations after 48 hours before the start of the course mean that you will be liable for full payment.