Social media is not just for spreading funny memes. Social media is a powerful marketing weapon, but if you don’t know how to use it, you will shoot yourself in the foot. On which social media platform do you want to play? Which advertising are you considering? You need someone who understands your audience (the people who will be paying for your services and products), and on which social media platform they are most active. And then you need to be able to create imagery and copy that resonates with this audience in such a way that they take action.