A brave new re-brand
We’ve talked about this before, but it’s really worth mentioning again: yes, your brand is your baby, but it’s not a crime to update it every now and then. Just like children grow up, or amoebas evolve into multi-cell organisms, or cheese becomes tastier, time does change things. Let go of the brilliant logo your son-in-law did for you back in 1998 while listening to the Spice Girls’ “Wannabe” because it was just that good. The logo, not the song. Well, both, really. Because if you wanna be my lover, you gotta get with my friends, you know?
It’s easy to point to the classic examples of branding revamps over time – Coca Cola, Volkswagen, Ford, MasterCard, Qantas – they all live long and prosper and benefit from the occassional update every few years. So can you. But let’s go a little deeper than that.
Vivant is putting a lot of effort into making 2017 the year of revitalisation for our clients. For this reason, we’d love to give you a bit more insight into what exactly rebranding does and what it involves.
Give it a go. If you’ve had the same corporate identity for some time, it really can only do you a lot of good to have it looked at and perhaps re-evaluated. You might surprise even yourself.