Prepare for re-launch on social media
Take a moment to consider how much you’ve been on Facebook lately. All those beach holiday photos by all of your friends while they were frolicking and getting sunburnt while people ask you what you got for Christmas and the answer is “fat”. And then you got back to work a week into 2017 and you started it off in spectacular fashion with strained shirt buttons and by doing a whole lot of nothing in particular, because you sat in your office chair that’s creaking more than usual under your engorged weight while you were scrolling through Instagram.
All the while, you came across several Facebook ads for January flight sales that you would genuinely love to take advantage of, but your personal banker would go beyond giving you the usual side-eye over your spending.
Why, then, do these ads seem to be exactly the things we’re thinking about at exactly the right time? It’s a combination of clever marketers and your own traipsing all over the internet leaving clues about your behaviour.
Social media marketing is a way of using data about your clientele’s behaviour to make sure that they’re most likely to see your content purely because it’s most relevant to them. There’s a lot of data out there, and social networks will never allow you to access it, but rather use it as a path to deliver your message. You’ll never know exactly who gets your content, but you will know what kind of people do. Clever, eh?
Here are a few things to remember about social media marketing:
These days, businesses that advertise on social media have the upper hand. Having an agency manage it for you means all of the design work, text writing, planning and campaign management is done for you – so you can get back to the important things, like losing those expanding love handles that all of that fruitcake gave you last month.